How WHOOP Built a Science-Backed Fitness Band Used by LeBron, Phelps & the NFL [Traction #40: Will Ahmed, WHOOP]

Will Ahmed is the CEO and co-founder of WHOOP, a fitness tech startup working with high-performance athletes. Their users include LeBron James, Michael Phelps, pro teams like the Boston Red Sox, and thanks to a deal with the NFL Players’ Association, every pro football player across the nation.

Visit whoop.com to learn more, or follow Will twitter.com/wahmmys

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