Great Entrepreneurs Work ON the Business, Not Just IN It [Traction #30: James Reinhart, thredUP]

What does the evolution from founder to CEO look like? And how does an entrepreneur balance working IN the business early to tinkering ON the business as it grows? How early does that mentality need to start?

Today, we talk to the co-founder and CEO of thredUP, one of the largest and fastest-growing companies in the NextView portfolio (and in general). The company’s co-founder and CEO, James Reinhart, talks about the biggest decisions he had to make in starting the company, moving from an insight pulled from his life to a larger, highly scalable business.

Follow James at

Visit to shop their second-hand clothing store.

Follow Jay at or go behind-the-scenes of his creative process every day at

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