For Startups, Where Does Brand Marketing Fit? [Traction #32: Nancy Go, Wayfair]

When you hear “brand marketing,” what do you think about? Maybe big brands, big budgets, or even big wastes of money and time as a startup, right? But what if brand marketing could help you get actual results, whether that’s user acquisition or raising a Series A?

In this episode, we talk to the VP of Brand Marketing at ecommerce company Wayfair, Nancy Go. She shares how brand marketing is really sales at scale, and helps us understand how to think about this approach to distribution and communication for young companies.

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