On August 9, we released the first episode in a series together with Reboot, which helps educate and coach entrepreneurs on communication, leadership, and well-being. Today is Part 2, in which I play the role of skeptic and Reboot’s Chief Product Officer, Dan Putt, shares how to push through that mentality that “the soft stuff matters less.”

After that, we address a couple more big challenges facing founders, all with one aim: debunk the myth that the “soft stuff” is at all less important than the “harder” skills we typically explore on the show. In the end, the biggest reason startups fail is due to cofounder conflict. (We share the actual number in the show — it’s alarming.)

Listen here or wherever you get your podcasts:

Channel links: iTunes | Stitcher | Google Play

You should also subscribe to Reboot’s great podcast, hosted by their founder, Jerry Colonna. That’s here.