Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You’ll hear how to get started, approach influencers in your space, and measure impact. Jay and Samantha also rant against some of the less effective but common tactics permeating this approach to marketing.

Channel Links: Apple Podcast, SoundCloud, Stitcher, Google Play

Follow Samantha on Twitter: twitter.com/howesocial

Follow Jay on Twitter: twitter.com/jayacunzo

Check out the latest from NextView’s refreshed brand, including the introduction to the Everyday Economy: nextview.vc/eetraction

Here is NextView’s pitch to founders: nextview.vc/pitchdecktraction