Why We at NextView Ventures Are Investing in Evertune: Crafting Brand Voices in the LLM Age
Since ChatGPT’s launch less than two years ago, the way we as consumers seek information has quickly and dramatically changed. Large Language Models have shifted the paradigm from keyword searching then following links to directly asking questions about what we actually want to know. These questions increasingly include commerce-related inquiries. I myself have asked ChatGPT for advice comparing two different webcams, what other SUVs my family should consider in our upcoming new car purchase, and the pros and cons of using a specific brand of shampoo.
Brands, and the marketers behind them, simply cannot ignore this change. They must both understand what AI is telling consumers and facilitate crafting that message. Recognizing the transformative impact of artificial intelligence on consumer behavior, NextView Ventures is proud to share our recent investment in Evertune: a new platform dedicated to brand analytics and monitoring in the AI era.
Navigating the New Era of AI Interaction
Evertune is becoming an indispensable resource for brands adapting to the transition from conventional search engines to AI-driven responses. It enables companies to grasp how AI models like ChatGPT, Meta’s Llama, and Google Gemini portray their offerings, monitoring these representations over time. These models develop understandings of consumer preferences and industry trends from their vast training data. Evertune evaluates how a brand measures up against these insights compared to industry standards and competitors. Additionally, LLMs associate certain adjectives and descriptors with every brand. Evertune’s platform helps marketers identify effective messages with AI and spot those which are overshadowed. The company compiles all of this data by methodically querying LLMs with a vast array of sample questions to capture the diverse ways in which AI models convey information.
Moreover, Evertune’s analytics platform doesn’t just offer insights; it provides a roadmap for action. Their product equips marketers with the knowledge to tailor their strategies effectively. This capability is essential for brands to optimize their content strategy to better educate AI (and as a result consumers) about their offerings, ensuring competitiveness in an increasingly AI-centric world.
Driven by Seasoned Innovators
Alongside the market opportunity, what genuinely enthuses me about our investment is the caliber of the founding team. Co-founders Brian Stempeck, Ed Chater, and Poul Costinsky are seasoned professionals with a history of pioneering new marketing channels, in particular their senior roles and long tenure at The Trade Desk. Spending substantial time with the team has not only underscored for me their unique combination of skills in AI, data analytics, and brand marketing, but has also solidified my confidence in their distinct edge—stemming from robust brand and agency relationships coupled with the technical expertise necessary to develop their platform.
Providing Brands the AI Advantage
With today’s announcement of a $4M seed round, including us at NextView plus our frequent collaborators at ENIAC and long-time friend Roger Ehrenberg, Evertune’s co-Founders are coming out stealth mode. As LLMs become a major information for consumers, in particular related to shopping, Evertune’s role in equipping brands to navigate this new terrain will only become more critical. I am excited to be part of Evertune’s journey as they redefine how brands can thrive in a new world of AI.
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