Scott Belsky on How a Paper Product Led to a Digital Business & Creative Movement [Traction Podcast #9]

The NextView podcast Traction shares the incredible stories of the creative and unusual things entrepreneurs did to make initial progress in an important. Listen on iTunesSoundCloud, or Stitcher. The founding stories of companies like LinkedIn, DraftKingsGeneral Assembly, The Muse,NatureBox, InsightSquared, and more have appeared on the show. New episodes every two weeks.

Brand. Mission. Emotion. These are things that, perhaps surprisingly to some, are still not widely preached, taught, accepted, or built around by investors and tech entrepreneurs alike. But in this episode, Scott Belsky talks about their critical importance and exactly how he built the popular creative portfolio platform, Behance. And, really, this is a story about how he sparked a bigger, medium-agnostic movement across the globe among creatives … all on the backs of those things that some in tech too easily brush aside.

Scott’s thought leadership is popular and widely followed, and you’ll want to hear some of the things he did to bootstrap Behance and gain initial traction, not least of which was creating and selling a paper notebook as his very first product. From his description of the resulting digital movement, it doesn’t seem possible that a notebook is where they could have started. Credit goes to the power of a passionate mission combined with an entrepreneur hellbent on gaining traction.

scott belsky

Listen and subscribe on iTunes.


Or listen here:


Scott’s Company:

Scott’s Twitter: @ScottBelsky


Dan DiGangi (@dandigangi,

Tyler Littwin (@tblittwin,

Renessa Ciampa (

Bobby Kane (@bobbyjkane,

Ariel Simon (@arielsimonsays,

To get all episodes of Traction as soon as they’re live, plus other resources and advice for seed-stage startups, subscribe to the View From Seed and follow @NextViewVC.