Upserve CEO Angus Davis on How Startups Sell to Main Street [Traction #21]

Last time, we heard from a CEO about how startups can sell to big brands and enterprises. This time, Angus Davis, the founder and CEO of Upserve (fka Swipely) shares stories and tactics around selling to Main Street businesses.

As a startup that sells to later adopters of technology or very small businesses, how do you think about product, marketing, and sales?

Angus also shares some lessons learned from an impressive entrepreneurial career that spans Netscape, TellMe (which he co-founded and sold to MSFT), and Swipely/Upserve.

We also go inside his management meetings, which are impressive and amazingly collaborative.

Follow Angus at and visit to learn more.

Follow Jay at You can also check out his new weekly podcast for creatives and makers in business, Unthinkable, at, @unthinkablepod, or on iTunes at

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