Mattermark’s Clever Origin Story & Why Their CEO Loves Arguing with VCs [Traction #11]

The NextView podcast Traction explores all the clever, creative, and atypical things entrepreneurs do to make initial progress against the odds. If startups should do things that “don’t scale,” then this podcast asks a simple question: What ARE those things? Past episodes include stories from founders of LinkedInDraftKingsGeneral Assembly, The MuseBehanceInsightSquared, and more. Subscribe on iTunes, SoundCloud, or Stitcher.

In this episode, Danielle Morrill, co-founder and CEO of Mattermark, shares her company’s origin story, including how they created an addicting, ubiquitous newsletter read by VCs and entrepreneurs everywhere.

You’ll also hear…

  1. Why a TV show inspired Danielle to launch a media company, not software startup, and why she was disillusioned with Silicon Valley.
  2. The domino effect of thinking and operating that way at first and how this led to the SaaS startup success that is Mattermark today.
  3. Why Danielle would outright argue with almost every VC she called to sell early on in the company’s history.

Follow Danielle on Twitter @DanielleMorrill and subscribe to the Mattermark Daily newsletter at

danielle morrill


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